Some of you may recall a good friend of mine, Rachel Mason, Educator at Alan Howard Training. Rachel has worked on several shoots with me before, including the cover for the 2013 Lencarta catalogue. Anyway, Rachel asked me to go along to a training event, where a new hair colouring system was to be launched. Take a few headshots, a few of the entertainment and
This was part of the shoot for the “lifestyle” images for the Lencarta 2013 catalogue. The above image is how I envisaged the original concept, but due to time restraints and the fact the dress didn’t actually throw to both sides simultaneously without displaying underwear, we settled on the image lower down for the index page of the catalogue.
These images were part of an initial idea for the new 2013 Lencarta catalogue, which weren’t used in the final version. The idea was to have Jade struggling against the wind with the tethered umbrella, trying to stop it taking off in the wind. Whilst Jade is an accomplished actress, she didn’t really need to try very hard on this occasion, because the wind was
Rachel Mason was using a new hair colour and highlight system, and needed some images to aid her tutorials. Mollie has an amazing hair colour to begin with, and the new treatment accentuated it nicely. The emphasis needed to be on Mollie’s hair, its colour and texture.
Meet Jade, the young lady seen on the Lencarta stand at Focus on Imaging 2012, and in a number of Lencarta shoots before and after. This image was to be used to promote the Lencarta presence at Focus 2013 ( Stand F31 for those making the pilgrimage this year ).
This was for an advertising campaign for Out of the City, in what was rather dismal weather. The poor weather conditions were capitalised on to give them a unique image for their campaign. The idea was to head the campaign with the slogan “Should have gone to Out of the City”, similar to that spectacle ad. The idea being the young couple went out for
