This image was part of an advertising portfolio for Simon Dunn Chocolatier in Preston. My technique for food photography has been developed over a number of decades, and the technique has also developed as equipment has advanced. I have to say, the launch of the Lencarta Atoms made a lot of the usual challenges I face with food photography just evaporate.
Of all the subjects I photograph, I tend to find food photography more demanding than most. The chef wants it to convey everything he’s put into the preparation, along with detail and texture. The ambience of the restaurant has to register too, with a feeling the food belongs in that particular setting.
Following on from the event catering I covered with Fusion Outdoors, Russell asked me to photograph both the restaurant (Fusion Room, Preston) and also his food. After a meal at his restaurant, and spending time with Russell, how could I say no to such a likeable guy? Besides, the way the food is presented is such a feast for the eyes, it would undoubtedly be
I was asked to cover the launch of an event catering company by the name of Fusion Outdoors. Sounds nice, I thought. Location catering for events and yadda yadda yadda, met them all before and all pretty much samey blah blah blah. oops! I was then told this company was actually a new venture for an established high class restaurant in Preston, the Fusion Room
